Maybe you're wondering what it would be like to have your very own connection specialist? You're dreaming of the day when hitting publish brings engagement and paying customers to your virtual door. You're tired of watching your content hit, miss, and fizzle with no real measurable way to figure out what is actually working.
Don't worry, I've got you covered.
What's it like to work with me?
Well I'll tell you since you asked so nicely...
Getting to Know Each Other.
First I start off by asking you to go through a quick consult request form. This allows me to take a look at what copy you have online. What some of your basic goals might be for working with me. It’ll also uncover any holes you might have in your copy and marketing strategy.
If the foundation for your business is built on quicksand or is crumbling, we can pretty things up all you want, but it's not going to make much of a difference to your business. And I don't want that for you.
Based on what you share, I will either schedule a discovery call with you discussing the project at hand or let you know at this time why I don't believe we would be a good fit. If this happens don't be sad, I'll give you actionable steps to get your ready to work with a copywriter.
Moving forward one of two things will happen. We will book a meeting discussing the full details of the project.
Or, if there are things we need to work on to get your project started, we will book a paid road-map session strategizing your goals and desired outcome. You will receive a fully detailed outline of this session in 2 business days.
We're a Good Fit.
Yay! We know where you want your project to go from here. It's time to set the date and hammer out all our t's and dot all our i's.
I will send you a Statement of Work detailing all that we have discussed. It will outline the project, deadlines, a firm quote, payment schedule, and deliverables. You will review and sign it.
Once that's approved I will send over the contract and an invoice for 50% down along with my earliest available start date.
I may ask you for some information regarding your business including, but not limited to:
- ideal customer research
- brand guidelines
- designer and developer contacts
It's Official, We're Working Together.
The first phase of my writing always involves research. I will send you a questionnaire to make sure I nail down your tone and branding. I will also help you execute any further customer research needed for the project to make sure we are meeting your customers and clients where they need you most.
I will outline the project from beginning to end. Where are your customers on their journey? What is really bugging them? What questions, concerns, and objections do they have?
I work with your designer so that the project creates the best impact, while maintaining your brand, meaning the elements and copy match the desired outcome.
It's time to write your first draft. Armed with our research and in contact with your team your project gets my full attention. You get updates as the project moves along, until your excitingly detailed first draft is ready.
Editing and Revisions.
Now the words you want in your project are here and ready to work for you. In this stage I'll send you a draft that will include all the elements we have discussed in a language that your audience, ideal clients, and customers will love.
You send me back any revision notes you would like to see made and we'll discuss any changes at this point.
This process is usually pretty quick as most of the hard work has already been done.
What happens if there is a snag?
On occasion, a complete rewrite has to be factored in. These usually stem from your company having to make a last minute pivot. They are very rare, but they do happen.
If that does happen don't panic. Sometimes this simply means revisiting or amending the contract. No matter the case we'll hop on a call and discuss it further.
You won't be left wondering how to work out an issue if one occurs.
We have reached the finish line. The final draft is done. The designer and I have discussed how the copy should flow with the design elements. I could write the most beautiful words, but if the design elements are off, it's not going to create the same impact.
It's time to hit publish! Then share, share, share. Let the world know about it.
Sit back and watch as the engagement, interaction, and sales start to come in. And for you to start to gain those all important loyal fans, those clients and customers that love you and love to share what you do.